The Concrete Store in Amsterdam is a multi-discipline showroom that combines product, design, art and technology reflecting lifestyle, it consists of two main areas, the shop floor and the gallery where exhibitions are held regularly incorporating local as well as internationally known artists. The gallery is also used for special events such as the launch of brands and new releases from companies such as Nike, G-shock and KidRobot. The showroom itself is a place where architecture, art and fashion combine to greet and inspire clients on entering. The simplicity of the store exudes quality, creativity and offers a diversity of products ranging from sneakers to designer toys and high end fashion.
The Concrete Store in Den Haag is the recently opened upgraded version original concept of Concrete. The store combines sneakers, clothing, design toys and music, but mainly focusses on footwear. The interior is a mix of a garden (with a gazebo and an indoor pond) and a gymnasium complete with climbing frames. The design is inspired by the Tiny house movement. Tiny Houses come in all shapes, sizes and forms but they focus on smaller spaces and simplified living. People are joining this movement for many reasons, but the most popular reasons are because of environmental concerns, financial concerns and seeking more time and freedom. Concrete gives leading as well as smaller brands the opportunity to bring their collections to the public.