The label BEDWIN started in Autumn/Winter 2004. Bedwin’s ethos comes from travelling around to world cities and collecting culture and style. As a mixture of pop and indie; formal and street wear that range to three piece ensembles, Bedwin is based on the simple American tradition, reconstructed in the details from experience: clean with individual style; formal with a twist of casual.

Every season Bedwin’s world view is shown through the simple designs inspired by songs and albums that eventually translate to the collection theme.