Bedwin & The Heartbreakers is a Japanese men's fashion brand created by Masafumi “Bebetan” Watanabe in 2003. The label is recognized for its designs that take inspiration from classic American men's clothing. Each collection merges Japanese aesthetics with Western fashion elements, particularly drawing from the Americana style of the 1920s and 1930s. Additionally, it is among the pioneering brands in Japan to blend streetwear with tailored menswear.
