The G-Star RAW innovation lab, led by Executive Creative Director Aitor Throup, reinvents denim through its second Raw Research capsule collection.
Born from the brand’s innovation laboratory, RAW Research II
embodies the latest efforts to explore the unlimited possibilities of
denim. The RAW Research lab experiments with product design by
clashing tradition and innovation, and symbolizes an endeavor to
find new ways of crafting denim through the process of exploration,
curiosity and experimentation. The RAW Research capsule collection
introduces the brand’s latest denim innovations as prototypes,
functioning as the blueprints for the following main collection and
representing the G-Star RAW design philosophy in its purest form.