Woman Life Freedom Project is PAIRI DAEZA’s scarf collection in collaboration with twelve Iranian artists from all over the world: Ardeshir Tabrizi, Arghavan Khosravi, Hana Shahnavaz, Hanieh Ghashghaei, Mahboubeh Absalan, Maryam Keyhani, Maryam Sefati, Mona Danesh, Rahiilzz, Sara Emami, Tala Madani and Yasaman Rezaee.
Each artist has created a unique design, incorporating messages related to the current revolution in Iran, with the hope that these messages would travel through places and keep alive the conversation about this women-led revolution.
All profit from sales of the scarves will go to the Abdorrahman Boroumand Center (www.iranrights.org) to support the movement in Iran.
Yasaman Rezaee Behind PAIRI DAEZA stand two Iranian sisters—Yasaman and Nastaran Rezaee, who want to change the image of Iran and reclaim the country’s endangered heritage for a new future AND a new generation of dreamers who dare to speak out against oppression. Made in Italy, where the sisters are now based, but fueled by dreams of ancient Iran, the label’s collections are produced in collaboration with small, marginalized communities of artisans living in Iran. The aim is to generate revenue streams for these craftsmen while rejuvenating traditional Iranian crafts.
Yasaman Rezaee Statement: We shout Woman Life Freedom with our blood, solidarity, and sisterhood. We will resist and persist until we achieve equality!
The label’s moniker, PAIRI DAEZA, means ‘walled garden’ in ancient Persian. Persian gardens are so exceptional that the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages. Centred on versatile, avant-garde pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Persian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability.
