Woman Life Freedom Project is PAIRI DAEZA’s scarf collection in collaboration with twelve Iranian artists from all over the world: Ardeshir Tabrizi, Arghavan Khosravi, Hana Shahnavaz, Hanieh Ghashghaei, Mahboubeh Absalan, Maryam Keyhani, Maryam Sefati, Mona Danesh, Rahiilzz, Sara Emami, Tala Madani and Yasaman Rezaee.
Each artist has created a unique design, incorporating messages related to the current revolution in Iran, with the hope that these messages would travel through places and keep alive the conversation about this women-led revolution.
All profit from sales of the scarves will go to the Abdorrahman Boroumand Center (www.iranrights.org) to support the movement in Iran.
Born 1981 in Tehran, Iran, Tala Madani lives and works in Los Angeles. Her work combines various modes of critique about gender, particularly masculine and feminine stereotypes, and questions Westernised idealistic notions of childhood, family and the art historical canon. Her work is inflected with a peevish sense of humour and brings to bear basic human feelings and emotions, such as anxiety, anger, fear, isolation, paranoia, envy and lust. Madani received her MFA from Yale University School of Art in 2006 and has been awarded many art prizes
Tala Madani Statement: Ballons
The label’s moniker, PAIRI DAEZA, means ‘walled garden’ in ancient Persian. Persian gardens are so exceptional that the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages. Centred on versatile, avant-garde pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Persian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability.
Behind the brand stand two Iranian sisters looking to change the image of Iran and reclaim the country’s endangered heritage for a new future. Made in Italy, where the sisters are now based, but fueled by dreams of ancient Persia, the label’s collections are produced in collaboration with small, marginalised communities of artisans living in Iran.
