Woman Life Freedom Project is PAIRI DAEZA’s scarf collection in collaboration with twelve Iranian artists from all over the world: Ardeshir Tabrizi, Arghavan Khosravi, Hana Shahnavaz, Hanieh Ghashghaei, Mahboubeh Absalan, Maryam Keyhani, Maryam Sefati, Mona Danesh, Rahiilzz, Sara Emami, Tala Madani and Yasaman Rezaee.
Each artist has created a unique design, incorporating messages related to the current revolution in Iran, with the hope that these messages would travel through places and keep alive the conversation about this women-led revolution.
All profit from sales of the scarves will go to the Abdorrahman Boroumand Center (www.iranrights.org) to support the movement in Iran.
Sara Emami Born in Tehran on 25 September 1984, working and living in Amsterdam, designer by day, illustrator by night, studied Industrial Design.
Sara Emami statement: I was inspired to create this illustration after seeing the images and videos of teenage schoolgirls who bravely protested by taking on their headscarves and writing “Woman, Life, Freedom” on their blackboards. They are standing with their backs and long hair towards the camera. Their bravery so touched me. It is truly incredible how courageous these girls are, risking their lives for their basic human rights and the most simple forms of joy. I made this illustration to show these girls that they are not alone and that their bravery is admired and remembered. I want them to know that their actions inspire us and that we stand with them in solidarity.
The label’s moniker, PAIRI DAEZA, means ‘walled garden’ in ancient Persian. Persian gardens are so exceptional that the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages. Centred on versatile, avant-garde pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Persian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability.
Behind the brand stand two Iranian sisters looking to change the image of Iran and reclaim the country’s endangered heritage for a new future. Made in Italy, where the sisters are now based, but fueled by dreams of ancient Persia, the label’s collections are produced in collaboration with small, marginalised communities of artisans living in Iran.
