Woman Life Freedom Project is PAIRI DAEZA’s scarf collection in collaboration with twelve Iranian artists from all over the world: Ardeshir Tabrizi, Arghavan Khosravi, Hana Shahnavaz, Hanieh Ghashghaei, Mahboubeh Absalan, Maryam Keyhani, Maryam Sefati, Mona Danesh, Rahiilzz, Sara Emami, Tala Madani and Yasaman Rezaee.
Each artist has created a unique design, incorporating messages related to the current revolution in Iran, with the hope that these messages would travel through places and keep alive the conversation about this women-led revolution.
All profit from sales of the scarves will go to the Abdorrahman Boroumand Center (www.iranrights.org) to support the movement in Iran.
Mona Danesh Is an Iranian-American illustrator who makes colorful art inspired by their heritage about identity, redefining beauty, and having fun. Place: Ohio, USA Education: BFA in Illustration Profession: Illustrator & Creative
Mona Danesh Statement: My design is inspired by the Persian word “Shir Zan” which means courageous woman (lit. lion woman). I thought this was a fitting representation of the brave women fighting for their rights in Iran’s revolution.The lion woman in my design is breaking the chains that once weighed her down while brandishing a sword, showing her will to fight. The scissors are for all the people who have cut their hair as a symbol of mourning. The fist, combat boot, and Molotov cocktail are for resistance against the regime. The paper doll chain on the bottom shows the unity between Iran's different types of people. I wanted my design to be a combination of the resistance and unity of Iranians who are fighting for a brighter future.
The label’s moniker, PAIRI DAEZA, means ‘walled garden’ in ancient Persian. Persian gardens are so exceptional that the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages. Centred on versatile, avant-garde pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Persian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability.
Behind the brand stand two Iranian sisters looking to change the image of Iran and reclaim the country’s endangered heritage for a new future. Made in Italy, where the sisters are now based, but fueled by dreams of ancient Persia, the label’s collections are produced in collaboration with small, marginalised communities of artisans living in Iran.