Woman Life Freedom Project is PAIRI DAEZA’s scarf collection in collaboration with twelve Iranian artists from all over the world: Ardeshir Tabrizi, Arghavan Khosravi, Hana Shahnavaz, Hanieh Ghashghaei, Mahboubeh Absalan, Maryam Keyhani, Maryam Sefati, Mona Danesh, Rahiilzz, Sara Emami, Tala Madani and Yasaman Rezaee.
Each artist has created a unique design, incorporating messages related to the current revolution in Iran, with the hope that these messages would travel through places and keep alive the conversation about this women-led revolution.
All profit from sales of the scarves will go to Abdorrahman Boroumand Center (www.iranrights.org), to support the movement in Iran.
This design is from Mahboubeh Absalan; she grew up in Boushehr and moved to Tehran to study Textile design at the Art University of Tehran. She is a fashion illustrator and a painter.
Mahboubeh is always fascinated by how humans experience life at different geographical points and how objects can have completely different meanings to us.
The label’s moniker, PAIRI DAEZA, means ‘walled garden’ in ancient Persian. Persian gardens are so exceptional that the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages. Centred on versatile, avant-garde pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Persian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability.
Behind the brand stand two Iranian sisters looking to change the image of Iran and reclaim the country’s endangered heritage for a new future. Made in Italy, where the sisters are now based, but fueled by dreams of ancient Persia, the label’s collections are produced in collaboration with small, marginalised communities of artisans living in Iran.
