“The television screen is the retina of the mind’s eye.”
David Cronenberg, Videodrome (1983)
Passarella Death Squad, the Anglo-Japanese fashion label has created 16 exclusive artworks and 5 t-shirts for the iconic American adult brand ‘Penthouse’.
Created from deep within the Penthouse archive, each image has been photographed, cropped and doctored by designer Danny Passarella to achieve the effect.
“While considering this project I was especially compelled by the allure of the hidden, so I wanted people to look a bit deeper than they normally would at a Penthouse image,” says Danny, “Normally it’s the figure and the nudity that people notice. I wanted to draw viewers to the human being in the picture, and for the treatments to provoke a range of emotions beyond lust alone.” The designs, Danny hopes, provide a window onto the soul of the models themselves.
The 16 artworks, printed on to a Kodak C-Type metallic paper are both furtive and seductive, evoking both the ghosted look of a pirated VHS or the lo-resolution,
high-contrast nature of a YouTube clip recorded from a cathode ray tube TV screen. They echo erotica viewed through supercharged synapses.
Lavishly colourful, the viewer is drawn towards them – perhaps too close, like an obsessive James Woods slithering into his television in the
climactic sequence of Cronenberg’s horror classic Videodrome.