Hope is a lifestyle concept that exists in the field of fashion with a special liking for original and classic design. The concept is consistent and recognisable. Hope likes solid and true engagement for all parts included in the process of making the products. Hope believes that our global customer share similar demand for a well-made concept as we do. Hope’s signature style is low key, raw and authentic. The style shall give a feeling of well-being. They like to support ”an easy move in everyday life” and supply a well dressed and relaxed look.