Ground Zero is a creative contemporary brand established by the designer duo, brothers Eri and Philip Chu in 2008, with current focus in fashion. The brothers believe a good design house should be built on a solid foundation.
Their foundation began with naming the brand “Ground Zero”, the first step to their creative universe. Ground Zero is a literal translation of the duo’s thoughts – everything has to start from zero, where possibilities of paths are unlimited and where anything is possible, all one needs to do is take a leap: “zero could be everything”