G-Star Raw Research
The G-Star RAW innovation lab, led by Executive Creative Director Aitor Throup, reinvents denim through its second Raw Research capsule collection.
Born from the brand’s innovation laboratory, RAW Research II embodies the latest efforts to explore the unlimited possibilities of denim. The RAW Research lab experiments with product design by clashing tradition and innovation, and symbolizes an endeavor to find new ways of crafting denim through the process of exploration, curiosity and experimentation. The RAW Research capsule collection introduces the brand’s latest denim innovations as prototypes, functioning as the blueprints for the following main collection and representing the G-Star RAW design philosophy in its purest form.