Daniel Palillo is one of the rare Finnish designers who has managed to create an identifiable look that has already been copied by many. Daniel Palillo’s collection combines oversized, with-it proportions and shapes with prints and details that scream black humor. Palillo studied fashion and clothing design in University of Art and Design is Helsinki where he did his BA. 

During his studies he was one of the founders of Wunder shop, which soon became the first stockist for his collection. The collection began when Palillo put some clothes he had made for sale. These pieces were the first items to sell out and soon Palillo began manufacturing his collection for a wider market.