ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product.

The mission is to become the number one brand for the sports enthusiast. To accomplish this, Asics pledges to continue to make the best product; striving to build upon the technological advances and pushing the limits on what they can learn from the body and its needs in athletic gear.