Henrik Vibskov | Daily Chewing Gum Therapy – instore

a/w 2024 / clothing / sustainability

For Autumn / Winter 2024 Henrik Vibskov has taken inspiration from mundane daily objects and coping mechanism to create an immersive and inclusive fashion show environment. Calling chewing gum his ‘daily therapy fix’, the Danish designer used this as the guiding inspiration to create a surrealist universe for its latest 'Daily Chewing Gum Therapy' show.

"For the AW24 Studio collection, the team’s been reflecting on therapy and the things we do to catch a break. During a dream scenario brainstorm with the studio, someone suggested ‘Daily Therapy Session’ on a post-it note, and it stuck with Henrik. We asked amongst ourselves, What’s your daily therapy session? Is it conscious, or is it a tic? Is it mindful, or is it an escape? The world seems very fragile at the moment, and people keep looking into different ways of handling it on an individual level. From there, the theme developed by looking into the escape into digital gaming, relaxing with analogue board games, weird therapy with horses, or light therapy glasses in the morning."

Continuing its push towards more sustainable collections, all fabric has been changed and elevated within their means to be recycled or organic. For the AW24 collection, 82,36% of the garments consist of certified fabrics including GOTS Organic, GOTS Made with Organic, GRS Global Recycled Standard, and nontoxic dyes and prints.

Shop: Henrik Vibskov