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CONCRETE X SOGO PRESENTS: DMX TRAIL SHADOW

We've teamed up with the SOGO art collective on a one-of-a-kind campaign for the new Reebok DMX Trail Shadow.

The SOGO art collective consists out of two amazing artists, Gordon Meuleman en Sophia den Breems. They've combined photography with art to celebrate the release of the new Reebok DMX Trail Shadow. The location has been re-illustrated to represent the dystopian dunes which we call cities to show the natural habitat and the journey of the DMX Trail Shadow. By using heavy layering in the looks we honour the heavy layering of the DMX Trail Shadow. The retro track design has been combined with technical materials. The overlays show an array of muted colours fused with a bright colours all sitting atop of a DMXSHEAR sole.

Check out the editorial below and follow the journey of the Trail Shadow through an artful lens.

You can find the new Reebok DMX Trail Shadow in our stores and online on the 8th of November!