Bold Hip Bright Hop –
Starting out as a design studio focusing on art direction and album artwork, AMBUSH® soon changed into a contemporary jewelry label catering to streetwear personas. Currently AMBUSH® has grown into a fashion label with it's own runway shows and partnering with big boy brands such as A Bathing Ape, NIGO, Maison Kitsune, Sacai and Undercover. designer is currently also jewelry designer for Dior Men.
Tokyo-based label Ambush, was founded by self-taught designer Yoon Ahn and her husband, hip-hop artist / producer Verbal. Ambush was initially conceived as an experimental jewelry collection, expressing a loud fearlessness, simultaneously adopting and rejecting pop culture crating pieces full of surprising contradictions. The riotous collections were quickly gained a following among fashion’s boldest hip and brightest hop.
... high quality and made in Japan.
"NO MATTER WHAT INDUSTRY YOU’RE IN, YOUR OUTPUT HAS TO BE LOUDER THAN YOUR PERSONA ... THAT’S WHERE YOU SHOULD PUT YOUR PRIDE."
– Yoon Ahn in a 2019 interview with Complex Magazine