Woman Life Freedom Project is PAIRI DAEZA’s scarf collection in collaboration with twelve Iranian artists from all over the world: Ardeshir Tabrizi, Arghavan Khosravi, Hana Shahnavaz, Hanieh Ghashghaei, Mahboubeh Absalan, Maryam Keyhani, Maryam Sefati, Mona Danesh, Rahiilzz, Sara Emami, Tala Madani and Yasaman Rezaee.
Each artist has created a unique design, incorporating messages related to the current revolution in Iran, with the hope that these messages would travel through places and keep alive the conversation about this women-led revolution.
All profit from sales of the scarves will go to the Abdorrahman Boroumand Center (www.iranrights.org) to support the movement in Iran.
Hanie Ghashghaei was born in 1990 in Tehran (Iran). Bachelor of Graphic design at The University of Shariati in Iran Bachelor of Comics and Illustration at The Fine Arts Academy of Bologna Ma in Illustration for publishing at The Fine Arts Academy of Bologna At the age of 24 she moved to Italy, to Bologna, where she lives and works as a freelance illustrator.
Hanie Ghashghaei Statement: Red color is a symbol of blood, anger, war and of course love. It shows pain, sadness, and death, and on the other hand, it expresses love, will, and passion. It has associated life with immortal love, death and pain with life. The Red Woman’s work is a story of Iranian women who, with blood-colored hands, continue to grow a bud of hope in their hard-headed hearts. Women who always have the fear of war in their hearts, but the love of freedom gives them the courage to fly.
The label’s moniker, PAIRI DAEZA, means ‘walled garden’ in ancient Persian. Persian gardens are so exceptional that the term ‘Pairi Daeza’ became a loanword and shaped the concept of godly paradise in many languages. Centred on versatile, avant-garde pieces imbued with symbolism, the brand’s wardrobe fuses European fabrics, modern cuts and ancestral Persian artisanal techniques, lovingly crafted on the wings of diversity, self-expression, freedom, inclusivity and sustainability.
Behind the brand stand two Iranian sisters looking to change the image of Iran and reclaim the country’s endangered heritage for a new future. Made in Italy, where the sisters are now based, but fueled by dreams of ancient Persia, the label’s collections are produced in collaboration with small, marginalised communities of artisans living in Iran.
